25 Jul, 2014 | Posted by: sellmyphotos


-- Ran Gishri: “Good content is incredibly effective. It boosts brand awareness, drives consumers to purchase your product, and it gives you much desired SEO juice. So how do make sure your content gets to its target audience? Unless you’re basing your marketing plan on your content “going viral” you should start with a content distribution plan, which would typically combine a number of free and paid distribution methods. Here are some of the key ones for you to consider.” SOURCE: : http://www.taboola.com/distribute-content-best-ways?utm_source=taboola&utm_medium=referral&utm_campaign=%20testbizo&utm_term=thenewrepublic-thenewrepublic

25 Jul, 2014 | Posted by: sellmyphotos

FUNDING YOUR PHOTOGRAPHY BOOKS -- - Holly Stuart Hughes: “How photographers can sell prints to raise money for book publications, without undermining the market for their work? When book publishers ask photographers to pay the cost of producing and printing a photography book, the artists often raise the money by selling prints or offering them as incentives in crowdfunding campaigns. Some book publishers pay for a trade edition by selling a more expensive “collector’s edition,” packaged with a signed and numbered print. There are several strategies to ensure these print offers don’t affect the perceived value of the prints that galleries are selling.” SOURCE: http://www.pdnonline.com/features/Selling-Prints-to-Fu-11248.shtml
PHOTO: Jen Davis

11 Jul, 2014 | Posted by: bswenson

PROTECTION -- Six Reasons To Watermark Your Photos - John Lund: “By including a watermark on you images you are providing a service to help people find more of your work either for visual enjoyment or licensing. SOURCE: http://blog.johnlund.com/2014/06/six-reasons-to-watermark-your-photos.html
TAKEAWAY. John makes some good points. It doesn’t have to be a garish-looking law enforcement watermark. Just first name, last name will do. If the photo is good, the world will find you.

PHOTO: John Lund

MAKE MONEY – TAKE PICTURES…On Your Smartphone – (Fotolia promotion) Dylan Love: “You probably take several pictures a day on your Android or iOS device. What if there were a way to turn that time and energy into cash? There is! Fotolia is a stock photo company that will pay you to help it build out its library of photos, which it makes available to a variety of individuals and companies looking for cool images to use for their projects. SOURCE: http://www.businessinsider.com/fotolia-instant--make-money-taking-pictures-on-your-smartphone-2014-6
PHOTO: H.T. White

30 May, 2014 | Posted by: sellmyphotos

EXPOSURE -- Scott Kelby: “By adding “Categories” they’re making the stories and the photographers who post their visual stories there much easier to find. They’ve got a bunch of different categories you can browse through now — everything from Travel to Causes, Lifestyle to Events. SOURCE: http://scottkelby.com/2014/exposure-the-ultimate-story-telling-site-for-photographers-keep-getting-better/

INSTAGRAM – STRATEGY FOR SENIORS - Lindsey Pantaleo: ‘The 16-18 year olds’ most popular form of social media is Instagram. Through trial and error and interviewing dozens of kids this age, I came up with a list that has helped me transform my account and grow my following. http://fstoppers.com/instagram-marketing-strategy-for-seniors

23 May, 2014 | Posted by: bswenson

THOUGHT OF EVERYTHING? Frank Meo: “When estimating a job, how does a photographer separate herself or himself from the competition? It’s not always easy, but this I believe is the place where jobs are won. Think of it this way, if there’s really no difference between your estimate and another photographer’s, why would a client pick you? At that point, landing a gig really becomes a crapshoot. So how did we go about separating ourselves from the others? SOURCE: http://www.ai-ap.com/publications/article/10332/tips-from-a-photo-rep-winning-jobs-with-creative.html

16 May, 2014 | Posted by: bswenson


-- MIT algorithm predicts how popular your Instagram photo will be - Adrianne Jeffries: “If you want more Instagram likes, don't take photos of spatulas, golf carts, or space heaters. That's a bit of advice from Aditya Khosla, a PhD candidate at MIT's prestigious Computer Science and Artificial Intelligence Lab. Khosla, who previously came up with an algorithm to help actors tweak their headshots to make them more memorable, has crunched through 2.3 million Flickr photos in order to isolate the factors that make a photo popular. SOURCE: http://www.theverge.com/2014/4/24/5647270/mit-algorithm-predicts-how-popular-your-instagram-photo-will-be
PHOTO: Rick Fisk ricfiske[at]yahoo[dot]com

29 Apr, 2014 | Posted by: sellmyphotos

BLURB PARTNERS WITH AMAZON -- Simplifies Self-Publishing Photo Books - Gannon Burgett: “Blurb — an online platform and service that allows you to create and publish photo books — announced that you will now be able to sell and distribute said photo books through none other than online retail giant, Amazon, regardless of how many copies are sold. This is big news, as it opens up an entirely new realm of possibilities for photographers who want to get some of their work out there in the form of printed books. http://petapixel.com/2014/04/22/blurb-announces-partnership-amazon-simplify-self-publishing-photo-books/

22 Apr, 2014 | Posted by: sellmyphotos

QUICK SALE $10,000 worth of prints

-- Photographer (Another) Just Made $10K-Plus With An Instagram Flash Sale - Jeff Bercovici: “Aaron Huey is a photographer for National Geographic whose Instagram account, @argonautphoto, has more than 160,000 followers. On Monday, during a weeklong stint as guest editor of The New Yorker’s Instagram feed, Huey announced that for the next 24 hours he would be offering prints of his Instagram photos for $100 each. In the end, he says he sold more than $10,000 worth of prints and decided to let the offer stand indefinitely. http://www.forbes.com/sites/jeffbercovici/2014/04/11/another-photographer-just-made-thousands-with-an-instagram-flash-sale/
PHOTO: Aaron Huey
Note: for more about Instagram sales, in the search bar, use Daniel Arnold.

08 Apr, 2014 | Posted by: sellmyphotos

WE DON’T HAVE A BUDGET -- How to Sell a Stock Photo - Charlie Borland: “If you are active online and on photo sharing social media sites, it is quite possible you will be contacted by someone interested in using your photograph. That requested usage could be for a variety of things from buying a print to licensing the image in a magazine or brochure or a website. The first good sign is that someone is asking to use your nature or landscape pictures, but that could easily be followed by “we don’t have a budget.” Here are the steps to determining the value of an image usage: http://pronaturephotographer.com/2014/03/how-to-sell-a-stock-photo/

25 Mar, 2014 | Posted by: sellmyphotos

GO-TO MARKETING TOOL -- Instagram Shares 5 Tips for Successful Marketing - Michelle Bird: “Becoming one of the largest photo-sharing communities to date, Instagram has completely changed the market on how businesses connect with their followers. Instagram recently shared some tips on their business blog what top brands are incorporating in their feeds to network effectively, and how to further utilize the social media community as a go-to marketing tool.
Source: http://www.slrlounge.com/instagram-shares-5-tips-successful-marketing

18 Mar, 2014 | Posted by: sellmyphotos

PRICING YOUR WORK -- 6 Ways to Help You Profit from Magazine Assignments - Sarah Jacobs: “Knowing the correct protocol to take before signing any kind of contract will help you determine if a magazine assignment will be profitable for your business. Here are six tips from Bill Cramer, founder and CEO of Wonderful Machine, from our free guide, Pricing Your Work: Magazine Photography.”SOURCE: http://blog.photoshelter.com/2014/03/pricing-work-tip-3-6-ways-help-profit-magazine-assignments/

04 Mar, 2014 | Posted by: sellmyphotos

GETTING CLIENTS -- Advice from Adventure Photographer Alexandre Buisse - Sarah Jacobs: “Commercial mountain photographer Alexandre Buisse is a natural adventurer. We talked with Alex about his experience cold emailing and calling, what he’s learned about negotiating licensing rights, and his key marketing strategies. http://petapixel.com/2014/02/27/get-clients-want-adventure-photog-alexandre-buisse-dishes-advice/

MORE PAYING CLIENTS -- Creativity To Clients – 5 Steps To Grow Your Clientele - Clay Cook: “I only shoot commercial and editorial fashion and I seem to make a living out of it without shooting weddings, families, babies or seniors. I don’t live in New York, Chicago or Los Angeles. The number one question I’m asked on a daily basis: “Clay, how do I get more paying clients?” http://fstoppers.com/creativity-to-clients-5-steps-to-grow-your-clientele
PHOTO: Clay Cook

Want to Create Images that Sell? Go Shoot Global Warming! - Charlie Borland: “ There is already a huge glut in superb imagery of most outdoor subjects. Taking note of what’s in the news related to anything outdoors such as nature, the environment, and even the politics surrounding all of it, can be quite profitable. Today’s hot topic: Global Warming! SOURCE: http://pronaturephotographer.com/2014/02/want-to-create-images-that-sell-go-shoot-global-warming/
PHOTO: Charlie Borland

11 Feb, 2014 | Posted by: sellmyphotos

DON’T FLUB IT -- Portfolio Reviews - Michael Clark: “Over the years, I have found that meeting with a potential client face-to-face and showing them my work is the most ideal form of marketing. Here are some tips to make sure you don’t flub it during a portfolio review: SOURCE: http://tinyurl.com/q4rorn9
PHOTO: Michael Clark

GIVE ONE PIECE OF ADVICE -- Zach Sutton: “Each week at fstoppers we ask our writers a question submitted by the public in a segment we call Fstoppers Answers. This week we ask “If you could give ONE piece of advice on how to market yourself, what would it be?“ SOURCE: http://fstoppers.com/fstoppers-answers-give-one-piece-of-advice-on-marketing-yourself
via Joe Stanski

21 Jan, 2014 | Posted by: sellmyphotos

EBOOKS And Photographers: A New Publishing Vehicle & How To Make It Work For You - Maria Piscipo: “While eBooks may become a preferred delivery system for creative content, with them come questions about creation, preferred content, and, perhaps most importantly, how to market your work. In this article we’ll look at how three photographers are working through this change and how it has altered the way they show their work to the world. “ SOURCE: http://www.shutterbug.com/content/ebooks-and-photographers-new-publishing-vehicle-amp-how-make-it-work-you

EMPLOYMENT BUREAU --How National Geographic Pitches Its Photographers for Advertising Assignments - Meghan Ahearn:: “ National Geographic is beloved by photographers because it supports long-form storytelling, but the organization is doing more for photographers than just hiring them to produce images for the monthly magazine. National Geographic Creative, an agency that operates separately from the publication, is pitching the unique skills and expertise of many National Geographic photographers to help them land assignments in the commercial world.” SOURCE: http://www.pdnonline.com/features/How-National-Geograp-9900.shtml

14 Jan, 2014 | Posted by: sellmyphotos

SHOOT FOR THE MAGAZINE COVER - You can get extra mileage from your photos if you keep in mind that they may be eligible for magazine covers. Art directors of magazines like to see a vacant spot in the upper left of your image. That makes them eligible for a cover where they can place their logo or similar information. This makes the payoff to you about 4 or 5 times the fee paid for inside use 1/4 page. The general size for a cover is to shoot so that the image is 300 dpi at 8” x 10”. Of course the larger the file size (within reason) the more eligible the photo becomes for book or magazine cover consideration.
TAKEAWAY: Your image is going to look lopsided sometimes, -but art directors love it when you submit a vertical shot with an uncluttered space in the upper left of your composition. –RE
PHOTOS: Christine Star chris[at]cstar-photography[dot]com

COMPANIES NEED QUALITY IMAGES. A New Year Brings New Opportunities - Rosh Sillars: “We live in a visual society - photography is everywhere and so are photographers at all levels. Yes, the competition is high, but the need for photography in advertising and marketing is more important than ever. As photographers, we need to do a better job of pointing out all the places companies need quality images.

GET PAID MORE -- With Value Shifting - Gary Martin: “Do you have a hard time differentiating yourself from the price anchors of other mediocre photographers? Have you considered taking the Starbucks approach to your products? In this two part series by Spencer Lum, of the Ground Glass Blog, he takes you through the psychology and sales techniques to increase your sales. Check out part two below.” SOURCE: http://fstoppers.com/get-paid-more-for-your-photography-with-value-shifting?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fstoppersfeed+%28fstoppers%29

07 Jan, 2014 | Posted by: sellmyphotos

NEW MARKETS --Taking photography to the extreme - Li Lin: “In today's digital age, a growing number of amateur photographers passionate about extreme sports are getting behind the lens to snap their favorite activities and upload their photos online. In addition to developing a following with fans on social media, many photographers are also finding their services in demand from magazines and online groups.”
PHOTO: Wang Zhen

Everything you need to know to start and run your own photography business is power-packed into this trusted resource for freelance photographers. This new edition contains more tips than ever before, along with the most comprehensive and up-to-date photobuyer contacts on the planet.
And when you purchase this year’s edition you also receive a free subscription to ArtistsMarketOnline.com, where you can search market contacts, track your submissions, get helpful and timely photography news.
Thousands of working photographers wouldn’t be without Photographer’s Market
on their desks. Check out how you’ll refer to its pages again and again as you journey through your adventures with photography.
US $34.99 CAN $36.99 686 pgs.
For more info:

THREE DRIVING FORCES That Will Shape Your Photography In 2014 - Dave Geffin: “Change is afoot and 2014 could well be the year that completely redefines the photo and video landscape as we know it. It doesn’t matter if you you shoot weddings, fashion, portraits, landscapes, products, food or concerts – these changes will affect us all. Here are three game changers – let’s take a look at what they are, what they could mean for you, your photography and your business.”

05 Nov, 2013 | Posted by: sellmyphotos

FIGURE OUT YOUR TARGET AUDIENCE ---The 5 Steps...Sarah Jacobs: “In our newest guide, 2013 Survey: What Buyers Want From Photographers, we collect the opinions from hundreds of art buyer’s and compile them into one easy to read, go-to place.” http://blog.photoshelter.com/2013/10/steps-to-figure-out-target-audience/

28 Oct, 2013 | Posted by: sellmyphotos

20th CENTURY PHOTO HUSTLER -- Ansel Adams: Master Photographer, Master Marketer - Jonathan Blaustein : “It has now been five years since the global economic system nearly collapsed into ruin, and the ensuing half-decade has been difficult for most — apart from the infamous 1 percent — including professional photographers. The ease and accessibility of digital technology combined with the rise of the mostly free Internet have eliminated many of the ways photographers eked out a middle-class living. Even university jobs — once a stable and comfortable perch — have been replaced by cheap and benefits-free adjuncts. What’s a struggling photographer to do? The burgeoning model requires a Malcolm X “By Any Means Necessary” attitude. Photographers are encouraged to write, blog, teach workshops, engage in social media, secure sponsorships, develop exterior passions and basically do anything and everything to put food on the table. One blogger has called the phenomenon the “21st century hustle.” (O.K., that blogger is me.) But as much as this feels new and different, we can trace the Renaissance-man lineage back to the most famous American photographer in history: Ansel Adams. SOURCE: http://lens.blogs.nytimes.com/2013/10/14/ansel-adams/?_r=2
TAKEAWAY: Ansel Adams proved he knew what a good print looks like and eventually collectors invested in him. He’s an inspiration for our times.

16 Oct, 2013 | Posted by: sellmyphotos

PROMOTE YOUR FILM - 5 Steps. Greg Scoblete: "While there's no ironclad formula for propelling a film from obscurity to mass recognition, we were able to distill several valuable lessons from industry professionals who have had some success in this regard. http://www.pdnonline.com/features/5-Steps-to-Promoting-9205.shtml

Everything you need to know
to start and run your own photography business is power-packed into this trusted resource for freelance photographers. This new edition contains more tips than ever before, along with the most comprehensive and up-to-date photobuyer contacts on the planet.
And when you purchase this year’s edition you also receive a free subscription to ArtistsMarketOnline.com, where you can search market contacts, track your submissions, get helpful and timely photography news.
Thousands of working photographers wouldn’t be without Photographer’s Market
on their desks. Check out how you’ll refer to its pages again and again as you journey through your adventures with photography.
US $34.99 CAN $36.99 686 pgs.
For more info:

01 Oct, 2013 | Posted by: sellmyphotos

USE THIS TECHNIQUE -- 4 Infomercial Selling Techniques You Can Steal And Use To Improve Your Photography Sales Methods – Virtual Photography: “When you look at infomercials through the eyes of a business owner, you will see things in a completely different way. Yes, there are things you can take right now from any infomercial you watch and incorporate into your own photography business model. Here’s how. http://virtualphotographystudio.com/2013/09/4-infomercial-selling-techniques-you-can-steal-and-use-to-improve-your-photography-sales-methods

13 Aug, 2013 | Posted by: sellmyphotos

MARKETING PROFESSIONALISM – Richard Kelly:: “The issue I have is that many of the “professionalism” blogs are directed to photographers, which is fine, it never hurts to be reminded of what it means to be a professional, but photographers are missing the opportunity to use the professionalism angle in their marketing to potential clients. http://www.asmp.org/strictlybusiness/2013/08/marketing-professionalism

30 Jul, 2013 | Posted by: sellmyphotos

TWENTYERR -- Startup Aims to Make it Easier to License Amateur News Photos for $20 – Conor Risch: “A seven-week-old company that connects media organizations to amateur photographers who have taken newsworthy photographs is creating some buzz, and could be poised to add yet another wrinkle to the market for news photography—one professional photographers and their photo agencies may not like. http://www.pdnonline.com/news/Startup-Aims-to-Make-8462.shtml
image source: Huffington Post
PHOTO: @mac_Maryland

AT THE TOP -- How to Sell Your Photos Professionally – Conor Risch: PDN (PhotoDistric News) spoke with a handful of artists who’ve placed their work with collectors and institutions without the aid of a dealer to find out how they did so. We also interviewed gallerists to find out what photographers who sell their work privately should keep in mind to make sure those sales don’t raise red flags when the right gallery does come calling. http://www.pdnonline.com/features/How-to-Sell-Your-Pho-8642.shtml
PHOTO: Shane LaValette

UNIQUENESS & VALUE -- Uniqueness And Value - The Two Parts To Marketing That Matter – Scott Bourne: “I've written lots and lots and lots about selling photography. The other day someone asked me, to forget the books and long blog posts and seminars I've taught and sum up the key to successful photography marketing in three words or less. I am proud to say I was able to do it in two: Unique and Value. http://www.skipcohenuniversity.com/1/post/2013/07/uniqueness-and-value-the-two-parts-to-marketing-that-matter.html
TAKEAWAY: The author points out two major factors that drive successful commercial photography. For our readers who are editorial stock photographers, (and that’s what this news blog is all about), you can add a third: specialize. –RE

23 Jul, 2013 | Posted by: psn

Conducting market research, solo style - Jo Macdermott: “As a soloist, how can you learn about your target market and adapt your photography product accordingly? Big business would rarely go to market with a new product (or even a new marketing campaign) without conducting market research. You may not have the same deep pockets as the corporates, but you can conduct your own market research with great effect.

CrowdMedia sells everyone’s newsworthy Twitter pics – and could just change journalism forever - John Koetsier: “CrowedMedia’s premise is simple: crowdsourced social photos shared on Twitter or Instagram are, more and more, becoming critically important to news coverage. http://venturebeat.com/2013/07/12/crowdmedia-sells-everyones-newsworthy-twitter-pics-and-could-just-change-journalism-forever/

WHICH ARE BEST? -- Which Online Services Are The Best For Photographers? Aaron Lindberg: “Last week we saw a few news worthy announcements from a couple of the larger photography portals. Livebooks went dark from their clients until the announcement was made that they are now under Wedding Wire and PhotoShelter released their new Beam portfolio service. It seemed fitting that a post be put together to compare and contrast a handful of the larger services and find out which are best suited for photographers needs. SOURCE:

17 Jul, 2013 | Posted by: sellmyphotos

YOUR BLOG -- One Step at a Time. Skip Cohen: “Your website is essentially your store front. Your blog, if it's done right, allows you to enhance the message you're trying to convey on your site.. SOURCE:

INSTANT PORTFOLIO -- Always Keep Your Portfolio with You with These Custom Credit Card USB Drives – DL Cade: “As a photographer, it’s a good idea to always have your portfolio with you. Given the advent of smartphone photography, that’s not much of an issue. But if you’re looking for a way to keep higher resolution photos on you to showcase wherever you might be you might wanna take a look at Cartable+Convenience, they specialize in creating credit card sized, customizable USB drives.

09 Jul, 2013 | Posted by: sellmyphotos

GET YOUR WORK SEEN -- Submitting Your Photos to Online Forums – Lori Peterson: “There are many benefits to utilizing online photography forums and you will have to decide whether or not it is right for your specific
business model. Utilizing online forums can also help you to get your work seen by potential publishers and grant committees.

SECRETS TO A GREAT PHOTO WEBSITE -- PhotoShelter: “PhotoShelter Visual
Arts News Desk at PhotoShelter has published a new free educational guide,11 Secrets to a Great Photo Website. In it, photographers can learn how to use their portfolio website to attract clients, encourage word-of-mouth
referrals and make more sales online.

25 Jun, 2013 | Posted by: sellmyphotos

NEW SALES IDEA? -- PicoImages Hopes to Shake Up the Stock Industry Through Crowdsourcing – DL Cade: “PicoImages works by allowing clients to request the photographs they want, describe how they plan on using them, and set prices. Interested photographers can then upload the photo (one per request) they believe best represents that request, and hope that their photo gets picked.” http://petapixel.com/2013/06/19/new-website-picoimages-takes-a-shot-at-crowdsourcing-stock-photography/
TAKEAWAY: Good idea!

‘Everyone Is A Photographer’: Specialize or Perish – Alex Ignacio: “In every professional field, those at the top making the most money and profit are those that specialize and find a lucrative niche. All doctors go to medical school, but typically the speciality surgeon makes much more money than the general practioner. I’m not saying that’s right or fair, but it’s the truth. So, don’t have your photography website look like this: http://petapixel.com/2013/06/16/specialize-or-perish

04 Jun, 2013 | Posted by: sellmyphotos

Photographer Websites: Why You Need One And What To Do About It – Alex Ignacio: “For the vast majority of professional photographers and aspiring photographers, having a website is a necessity. The greatest advantage of having a website is that you are in full control of the design, navigation, branding, and information. Here are some important considerations in creating your website: http://petapixel.com/2013/05/30/photographer-websites-why-you-need-one-and-what-to-do-about-it/

21 May, 2013 | Posted by: sellmyphotos

BRAND: “How I Found My Niche as a Photographer/Artist.” – Ellen Fisch;” One impetus to select the professional path I chose was provided early on by my art gallery the owner of which asked me, “What are you known for? That gave me pause. What did I want to be associated with as a photographer? Furthermore, my publisher (of poster art) requested that my photographs be uniquely my photographs depicting my vision. And so I focused on my passion for architecture. http://rising.blackstar.com/how-i-found-my-niche-as-a-photographerartist.html
TAKEAWAY: When you specialize in your stock photogrphy, you are making a brand for yourself—one that your customers will recognize once you get firmly established in the field.
PHOTO: Ellen Fisch

23 Apr, 2013 | Posted by: sellmyphotos

INSTAGRAM PHOTOS FOR SALE? -- Sell Your Instagram Photos as Stock Photography. Founder and CEO, Laneia Moore: “The philosophy behind InstaStock Images business model is inspired by micro entrepreneurship. "We wanted to create a way for Instagram users to be able to share in the success of the platform by making money from their pictures. Sometimes an extra hundred dollars here or there can really make a difference in someone's life. We just believe it's the perfect way to monetize the love that Instagram fans have for the app."
SOURCE: http://online.wsj.com/article/PR-CO-20130418-908094.html?mod=googlenews_wsj

23 Apr, 2013 | Posted by: sellmyphotos

HAPPY 100 -- – Sami Husni: “Bowlers Journal celebrates 100 years of magazine history in 2013. And Keith Hamilton – the magazine’s president – says he’s looking forward to the next 100 with innovation and passion. ‘The readers of Bowlers Journal love bowling. And they want to know everything about it. So we’ve always kept our niche and we’ve always understood who our market was,’” he said.

16 Apr, 2013 | Posted by: sellmyphotos

5 Financial Steps. -- Lindsay Comstock: “Starting your own photography business has challenges. You need time not only to build a portfolio but to keep shooting new work, freelance work can be feast or famine, and you find yourself acting as a creditor to your clients for weeks at a time while waiting for your invoices and expenses to get paid. We asked photographers selected for the PDN’s 30 issues of the past five years to explain how they funded the start of their photography careers. http://www.pdnonline.com/features/5-Financial-Steps-to-7828.shtml
PHOTO: Michael Brown

RELIGION -- A Church Can Benefit From Stock Photos. ShareFaith: “When we unleashed religious stock photos this year, the response was incredible. We heard the joy on Twitter and Facebook, and saw a huge spike in downloads over just a few days.” We’re thrilled to provide a powerful resource to churches all around the world. SOURCE: http://www.sharefaith.com/blog/2013/04/your-church-can-benefit-from-stock-photos/?utm_source=rss&utm_medium=rss&utm_campaign=your-church-can-benefit-from-stock-photos

26 Mar, 2013 | Posted by: st

IT’S NOT ABOUT YOU -- How To Get Over Your Fears And Raise Your Prices as a Photographer – Jenika McDavitt: “People are used to paying $5 for 50 prints at the corner grocery store and under $30 for a packet of school photos. Thus, most people’s “anchor” for photography pricing is probably somewhere between $5-30. So they wonder: Why would they want to lay down a hundred bucks, let alone two grand, for your services? When you market to differentiate yourself, you may find it tempting to focus everything on YOU. Make it about them, the client. http://www.digital-photography-school.com/how-to-get-over-your-fears-and-raise-your-prices-as-a-photographer

19 Mar, 2013 | Posted by: st

WHICH AVENUE TO TAKE?: The State Of Stock Photography Today… Is Stock Photography Still A Viable Route For Earning Income With Your Images? – Maria Piscopo: “I found that less and less photographers have an interest in the “microstock” business.
“Rights Managed” seems to remain the best business model for individual stock photo sales, while microstock seems to sell best through a stock distributor. Proficient keywording is crucial to selling stock—especially if you are marketing and licensing your own work. http://www.shutterbug.com/content/state-stock-photography-today-it-still-viable-route-earning-income-your-images

WHAT DO THEY PAY? -- Photog’s Dish Anonymously About Clients’ Rates Via New Tumblr Site – Conor Risch: “A new site on Tumblr set up by an anonymous editorial photographer seeks to provide a platform where photographers can share information about what clients in all fields, from editorial to advertising to non-profits, pay photographers. Still in its infancy, the site, Who Pays Photographers, is based on a similar Tumblr, Who Pays Writers, which lists fees paid to writers. PDN asked the creator of the site some questions about their goals. SOURCE: http://pdnpulse.com/2013/03/photogs-dish-anonymously-about-clients-rates-via-new-tumblr-site.html
TAKEAWAY: This type of site was inspired by ASJA (American Society of Journalists and Authors) back in the ‘60’s and monitored by a committee of members. It has its advantages when it has objective management, (oversight) but without supervision it is doomed to the usual corruption. -RE

06 Mar, 2013 | Posted by: st

SELLING PRINTS -- A Way to Proof and Sell Your Photography Directly to Clients. Designer and web developer Ryan Taylor has developed online software for photographers that he hopes to get funded through Kickstarter .

19 Feb, 2013 | Posted by: st

BACKUPS – IT’S ALWAYS GOOD TO HAVE ‘EM. -- Are All Your Eggs in One Basket? - If you have a niche market, it is good to develop a second niche, and even a third one. When trying to find a new client or maintain your current ones, be persistent and use many different approaches. http://rising.blackstar.com/are-all-your-eggs-in-one-basket.html
TAKEAWAY: Photobuyers look for ‘authority’in your work. Choose other niches, yes, but be an authority in at least one.

12 Feb, 2013 | Posted by: bswenson

-- What Works In Today’s Photo World – Maria Piscopo: “In my workshops and classes the most common concern is about marketing and getting business. My first and foremost answer is to have a business plan and then work that plan. It is simply not enough to put up a website, send out a few mailers, and see what happens. http://www.shutterbug.com/content/marketing-your-work-what-works-today’s-photo-world

GET READY FOR 2013 -- Photographers Plan to Invest in New Lenses, Get New Clients via Word-Of-Mouth in 2013 – Lauren Margolis: “What are photographers’ major business and marketing goals for 2013? Where are they likely to find new business? Do they expect to make more money than last year? How will they market themselves? Turns out, photographers are pretty optimistic on the whole about 2013. And we got the data to prove it:” http://blog.photoshelter.com/2013/02/photographers-plan-to-invest-in-new-lenses-get-new-clients-via-word-of-mouth-in-2013/

GETTNG NOTICED -- SEO Tips. Nick Fancher: “ In this post, I will tell you the things I did for free or next to nothing that helped push my photography website to page one of organic Google searches. http://fstoppers.com/seo-tips-for-photographers

-- Flickr Adds "Request to License" Feature - There are billions of photos on Flickr, which is a whole lotta pretty to look at. But, if you're a budding photographer, how do you get noticed? And, if you're looking to use an image for your work, blog, ad campaign or more, how do you find just the right one and make sure you have the appropriate rights to use it? When Flickr members turn on the "Request to License" feature, a link will appear next to the license information on your images. People who click that link can request to license the image through Getty Images. http://www.creativepro.com/article/flickr-adds-request-license-feature

05 Feb, 2013 | Posted by: st

JOB FINDER -- How Photographers' Audiences Land Them Work. – Conor Risch: “The photographer and graphic designer talks to PDN about how her Flickr and Instagram accounts have helped her get photography jobs. ‘Any photography job I’ve ever gotten has technically been a result of the exposure. I’ve created for myself through social-media networks like Flickr and Instagram,’” Goralnick says. SOURCE: http://www.pdnonline.com/features/How-Photographers-A-7359.shtml

CUSTOMER FINDER -- 3 Things You Can Do Right Now to Improve Your Photo Site’s SEO – Scott Wyden Kivowitz: “If you care and want your photographs to be found by potential clients or even other photographers, then SEO can play one of the biggest roles in this endeavor. I am going to share three of the smartest choices you can make for your photography website that will improve SEO immediately.” http://rising.blackstar.com/3-things-you-can-do-right-now-to-improve-your-photo-sites-seo.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Black-Star-Rising+%28Black+Star+Rising%29

CHECKLIST -- Designing an Outstanding Homepage – Lauren Margolis: “Think of your homepage as the entry point to your entire website; it needs to grab your visitors and get them to click through to the “deeper” pages. What makes for an outstanding homepage? Your homepage also needs to user-centered, meaning that it answers “yes” to the question, “I came here to do X. Can I accomplish it quickly without a ton of effort?” The following checklist highlights 11 important elements of any great, hardworking homepage. http://blog.photoshelter.com/2013/01/the-photographers-checklist-for-designing-an-outstanding-homepage/
PHOTO: Amy Toensing

SELL THE VISION -- Portfolio Shooting – Selina Maitreya: “Clients today want to look at a website, portal or a print book and very quickly see what you shoot and “get” your visual approach to your topic. For that reason, you don’t sell photographs. You sell vision.” http://www.asmp.org/strictlybusiness/2013/01/portfolio-shooting/#.UQsbkkfLJ2M

29 Jan, 2013 | Posted by: st

DIRECT MAIL? It Ain’t Dead Yet! – Skip Cohen: “Today, while there are a couple of great photographer/marketers who will disagree, I believe, if done right, direct mail is back with a vengeance and can be an incredibly effective tool. Designing an effective promotion is a topic for another post. For now I just want to talk about the postcard as a marketing tool. http://photoresourcehub.com/2013/01/24/direct-mail-it-aint-dead-yet/
PHOTOS: Gene Martin; Joe and JP Elario

22 Jan, 2013 | Posted by: st

SELLING YOUR IMAGES AS ART -- 5 Tips To Getting Started – Rick Berk: “Aspiring photographers are often told they should try selling their work, but are unsure where to start. It’s relatively easy to set up a website, but getting potential customers can be difficult. So how do you get your work seen? What are the options? Here are five tips to getting started.” SOURCE: http://digital-photography-school.com/selling-your-images-as-art-5-tips-to-getting-started
PHOTO: Rick Berk

15 Jan, 2013 | Posted by: st

PHOTO PROMOS -- Jason Nocito's Instagram Feed and Website. Holly Stuart Hughes: Nocito’s Instagram feed has attracted 2,500 followers and a lot of attention from both photography lovers and clients. His love of Instagram was one inspiration for the creation of a new page on his website, called “Loads Daily.”. http://www.pdnonline.com/features/Stand-Out-Photo-Prom-7271.shtml
PHOTO: Jason Nocito